We’ve now formulated our vision and identified our niche market. Now it’s time for us to get down to work. Your website should be the one that gets the most hits. Research is your friend.
One Caveat
Good SEO (Search Engine Optimization), applies to this as well as any other online endeavor. It is not as complicated as most people think. A good website is the best way to get hits on your topic. It should be filled with quality content. The niche market you want to target will view your website as their home. You can also use social media tools to help you. While keyword targeting is important, experts can make your job more complicated by creating derived formulas and equations that are too scientific.
A saying that goes along with the old saying “Measure using a micrometer mark with chalk, cut using an ax.” You can include a few keywords in your site’s content. Don’t waste your time worrying about whether the #6 most searched keyword phrase has a density of 4.7891% or 4.788%. With a little help from search engine tactics, you’ll be able to build a site that is accessible to people. This will make your life easier than building a site only by following the SEO guidelines and neglecting people. Rule #4 is the most important.
Chapter: Today’s 21st-century web-savvy audience will see a fake site from a mile away. Even if they were directed to it by a search engine, they’ll quickly leave if they find nothing but “keyword soup”. It’s just as bad to get 50,000 hits per day if each visitor stays only 2.5 seconds.
Search engines hate being manipulated. This is another problem with SEO science. Google will often change its entire algorithm over time, so you may lose your exact formulas. You could even be banned or blocked for too much gaming.
With that thought in mind, let us put on our Sherlock hats and be:
The Market Detective
It’s a sort of role-playing game where you will be a detective searching for clues. Let’s take a concrete example and pick a niche interest – Star Trek, eenie meenie minnie moe. Here we’ll focus on the Trekkie market. Star Trek is so popular that it doesn’t really fit into a niche market. However, it will serve as a useful example.
The first task is to learn everything about our topic. This will require reading and some quick tools.
These are keyword suggestion tools. Enter your target topics to find common phrases and keywords that relate to the topic. Simply running “Star Trek” through each one of these will give me a list with phrases that I can save to a file. You can do whatever you want with the data. As a Unix geek, I am more inclined to write Perl scripts and other geeky stuff. A spreadsheet program, an online tool, and the ability to download or purchase an analysis database for SEO can all be used. You can also use your eyes! We won’t need so much information to work with. You can also use Windows Notepad to create a simple text file for notes. Keep in mind that the best detectives of all time used only a pen and paper.
We will have to dump a lot more garbage data and have to be able to identify what is garbage and whatnot. This is a return to the previous chapter about choosing a niche you are familiar with. Star Trek would be a strange show if you had never heard of it. ’11’ and “xi” refer to sequels to movies. ‘Sex’ and ‘nude’ are terms used by people who want porn with Star Trek themes. There’s also jargon. ‘Tng’ stands to represent ‘the next generation’. Picard’s Enterprise is not Kirk’s. ‘bones” refers to the character “Bones McCoy”, which was in the original cast.
This is great for me as I am very familiar with my subject. However, to put the results in context, especially if we don’t have a lot of starting knowledge, we will need to do some research. Google is the best for web research. Google is the most powerful search engine.
Conclusion
Although this example is a simplified illustration of the steps involved in researching a niche subject, it was very useful. These same steps can be applied to any niche topic. You can use these same methods to find keywords and sort them. The first glimpse of a business plan will appear in no time.
- If you jump ahead to the next chapter you’ll just be in time for us to turn that business model into a profit potential…
- Search Engine Optimization is Essential for Internet Niche Marketing
- SEO is a key element of any Internet niche marketing campaign. Because SEO is a key element of any Internet niche that is successful,
- marketing strategy. This ebook will explain how SEO can boost traffic to niche websites and discuss strategies that can be used for optimizing websites for specific keywords.
- Search Engine Optimization can increase traffic
- SEO is crucial to any Internet marketing campaign.
It is one of the best ways website owners can increase their website traffic. Internet users are often using search engines to find more information about a subject. Internet users search for keywords related to these subjects and then visit websites that rank high on search engines. Internet research is fast-paced and users expect quick results. Although your niche website may have valuable content, helpful resources, and useful advice, you might not get the traffic you deserve if your website is not optimized properly. It is unlikely that many people will see your link if your website is not on the first page or second page of search results.
It is obvious that optimizing websites is essential due to the tendency of Internet users to visit sites with high-ranking search results. Niche website owners who succeed recognize this and work together to improve their search engine rankings.
Content is the driving force of the Internet. Smart keyword use is crucial in this content-driven world. Websites are often designed to target specific keywords. These keywords are phrases or words that Internet users use to search for information about niche websites.
Optimizing a website’s keyword density is one of many components. Keyword density is the ratio of the number of times that a specific word or phrase has been used to the total words in an article. This ratio is often expressed in percentages. While there is no one keyword density that will produce the best results, many Internet marketing strategies have used keyword densities between 2% and 7% to achieve their goals.
To optimize a niche website, use inbound links
Internet marketers have another tool at their disposal to optimize their websites for search engines: inbound links. Inbound links are links that point to a website from which visitors can access the niche website. These links are valuable because search engines consider them to be one website that vouchs for another website’s validity. Inbound links should be from websites that complement the original website but are not directly competing with it. A link to a resume writing company may be an example.
Search Engine Optimization: How Images Can Help
Images can also impact the website’s search engine rankings. This is a fact that is often not known to those who are just casually interested in SEO. Images, even though they are not visible to search engines can still be a part of a successful SEO campaign. Images are invisible to search engines. However, search engines can see ALT tags. Website owners can use ALT tags to allow images to be included in search engine rankings. The ALT tags are HTML codes that describe an image. These tags can be seen by website visitors when they hover their mouse over an image. Visitors might not be aware that the ALT tag contains any text, but it may be visible.
