Kolkata (West Bengal) [India], April 28: Shyamatara Rice Mills, a trusted name in West Bengal’s rice milling industry, proudly announces the launch of its latest product–Bengal Crown Fortified Rice. Enriched with essential micronutrients, this premium rice aims to address malnutrition and improve public health outcomes across the region.

“We are excited to introduce Bengal Crown Fortified Rice, which reflects our long-standing commitment to quality and wellbeing,” said Mr. Abhishek Agarwal, Owner of Shyamatara Rice Mills. “With this launch, we reaffirm our dedication to delivering nutritious food and making a meaningful impact in our communities.”

The initiative is supported by Millers for Nutrition, a strategic initiative powered by TechnoServe, which provides technical expertise and marketing support to rice millers across India. “Being a part of Millers for Nutrition has enabled us to strengthen our business while contributing to the nation’s nutrition goals,” added Mr. Agarwal.

The event, held at Taj Bengal, Kolkata, included informative sessions on rice fortification and its benefits.

Bengal Crown Fortified Rice will be made available to consumers across West Bengal, including via e-commerce platforms like Blinkit, making nutritious food accessible to a broader audience.

About Shyamatara Rice Mills

With a legacy spanning nearly five decades, Shyamatara Rice Mills is a family-owned business committed to innovation and quality in rice production. The brand “Bengal Crown” was launched in 2020 and has since become synonymous with premium rice offerings. The fortified rice launch is a natural progression in the brand’s journey toward public health impact.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Buhler, dsm-firmenich, Muhlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.

Not every research has to look complicated, sometimes they are quite ordinary & understandable by common man.

April 28, 2025 – Mumbai, India — In a creative development that could add-up to the research areas ranging from agriculture, ayurvedic science, spirituality to the renewable energy, an independent researcher from Palghar, Maharashtra has discovered a novel technique of measuring bio-electricity in Rudraksha (scientific name: Elaeocarpus ganitrus) with decent accuracy and sensitivity.

Punit M. Kansara, a researcher & founder of therudrakshatree.org, shared his findings in the International Journal For Multidisciplinary Research (IJFMR), with a paper titled “Elaeocarpus Ganitrus Bead & Bio Electricity”. This new method utilizes the simplest approach & ordinary device capable of detecting subtle electrical signals within a bead of Elaeocarpus ganitrus in real time, offering a direct alternative to traditional impedance spectroscopy (IS) techniques used for analysing the electrical properties of materials and electrochemical systems by measuring the resistance and capacitance of a material as a function of frequency.

“Bio-electricity plays a critical role in everything right from a brain activity, muscle movement to healing wounds and cellular level of communication and since many centuries, rudraksha has been seen as a healing agent & spiritual transformation tool” Punit Kansara said. “Until now, our setup for measuring these signals in rudraksha have been highly complex, & practicality not in reach of a common man. This method opens new avenues for understanding if at all, a rudraksha bead contains any bio-electricity? If yes, how much electrically charged a particular bead of rudraksha is, that too can be gauged with a most ordinary instrument, or to simply say, if a bead of rudraksha is dead or alive.”

This experiment uses an electronic device called digital multi-meter which generally an electronic shop keeper uses for measuring diodes, transistors, capacitors etc. This study has been conducted on more than 100 samples of Nepal origin Rudraksha which includes different Mukhi of beads such as 5 Faces, 11 Faces, a Doublet – popularly known as Gaurishankar bead along with few broken bead compartments with seeds and without seeds in them.

This study has directly uncovered some interesting answers to the questions, such as how to check if a rudraksha bead is dead or alive? Which part of rudraksha is an energy storehouse? What is a right method of measuring a rudraksha bead with the help of a multi-meter?

Each of these questions are carefully answered in this published research paper, you can download it for free since it is published in an open access journal, kindly follow the mentioned steps and try measuring the bio-electricity of your rudraksha.

Access to the freely downloadable research paper:

Kansara is currently working on the next part of this research to uncover some other interesting characteristics of this mystical bead.

At “The Rudraksha Tree”, he makes powerful rudraksha combination mala such as Siddha mala. Being a meditator himself and as a social cause he teaches meditation to the under-privileged children at the Government schools in the rural interiors of Palghar – Maharashtra, so that a light of consciousness can spread further.

For further details and inquiries, please contact Punit Kansara: punit.kansara@gmail.com

Bangalore, April 25, 2025 – 14^th Degree Azimuth Advisory, a boutique GCC advisory firm focusing on AI-First Global Capability Centers for Trade Buyers and Enterprises, today released its GCC report titled “GCCs – Evolution, Technology Adoption and Way Ahead, Thought Leadership Paper covering AI Readiness in Back and Middle Office”, at a function held in Bangalore.

Releasing the report, Yadu Singh, Global Managing Partner, 14^th Degree Azimuth Advisory said “AI proof of concepts are slowly getting into production in back and middle office in GCCs. These PoCs not only face employee resistance especially among the more tenured global capability centers but also existing structural and technical challenges like clean and context specific data, data localisation challenges and ESG pressures such as more stringent GDPR, DPDP act for offshore entities.”

The report provides key insights on

1. Efficiency of operations is a clear winner when it comes to business outcomes
2. Rising Challenges in Data Privacy, Protection, and Compliance
3. Increasing demand for Environmental Social and Governance Reporting
4. GCCs at the Core of Cost-Effective Digital Transformation

Talking about the how the report benefits enterprises looking at setting up their GCC’s , Nandini Sankar, Managing Partner said “The 14DAA research methodology comprised of both experiential learning of last 25 years across both providers and GCC owners as well as primary research on AI readiness in back and middle office. Rather than focusing heavily on historical data, we centred our approach on three discontinuities reshaping the ecosystem—AI, Quantum Computing, and the rapid transformation of Digital/Public infrastructure in countries like India. This is not a case of continuous improvement but of disruptive innovation, requiring a fresh perspective for evaluation. Our key objective was to assess the maturity of centers, Leadership, Culture, and Operating Structure. The focus was to assess the management flexibility of the parent company to fully embrace these discontinuities (for example AI) and the ability of GCC to move toward a more risk mitigation and business outcome-based innovation driven approach for the parent.”

The event was attended by leading companies like Enerva Marine, Fresenius, Harmann International, Infinity Infoway, Mercedes Benz, NDB Wealth, Randstad Digital, Sutherland Global amongst others.

The report will also be launched in London on June 10^th (Backdrop of the London AI Summit), New York on June 17^th (Backdrop of the Banking IT Summit) and Hamburg on June 24/25^th (Backdrop of India Week)

About 14^th Degree Azimuth Advisory

With over 5,000 person-years of demonstrable impact in AI readiness benchmarking, our experts will help you navigate the intricacies, including cultural implications, of any headwinds that may emerge from AI. This is backed up by market-tested design, build, and setup of AI-First Global Capability Centers and Captives experience and use cases.

Media Contact

contactus@14thdegreeazimuthadvisory.co