[Gurgaon, India | May 5, 2025] –  byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.

Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.

“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”

byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.

“42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”

With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.

Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.

Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com

About byteEDGE

byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.

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In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.

Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.

Why the Rebrand, and Why Now?

The brand refresh comes at a pivotal moment.

After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:

• A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
• A mature positioning as a growth enabler, not merely a service provider
• A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia

“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability

In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.

Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.

“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”

A Strategy-First, Outcome-Driven Approach

In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.

Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:

• A 3.7x increase in paid media ROI
• 65% higher lead-to-conversion rates
• 28% improvement in customer retention

These aren’t one-off wins—they’re repeatable frameworks.

What Clients Can Expect

The rebrand brings improved structure and communication to what clients already value most:

• An experienced, agile team focused on results, not vanity metrics.
• Full-funnel campaign strategy, from go-to-market to retention.
• A proven process that combines market research, digital execution, analytics, and optimization under one roof.

As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”

Looking Ahead

Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.

Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.

And Omni is built to deliver just that.

Contact:
Email: hello@omnimediaconsulting.com

The post Omni Media Consulting Unveils Strategic Brand Refresh to Champion a New Era of Full-Funnel, Measurable Marketing appeared first on World Circular.

This collaboration offers CPG companies an integrated, comprehensive solution that combines Big Rattle’s state-of-the-art AI technology with Idonneous’ robust manpower resources and expertise in retail execution. By leveraging AI-driven image recognition solutions alongside trained field teams, brands will benefit from improved accuracy and real-time insights, leading to more effective in-store management and heightened competitive advantages.

The combined solution uniquely addresses critical challenges faced by retailers and brands, including automatic capture and detailed analysis of shelf images. This capability enables accurate monitoring of shelf share, compliance, and stock levels, allowing companies to promptly address out-of-stock scenarios and maximize shelf space utilization.

Additionally, the partnership emphasizes improved planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional effectiveness. By streamlining these processes, CPG companies can efficiently execute strategies, enhance in-store experiences, and achieve superior operational effectiveness.

Ashoke Kumar Seth, Co-Founder of Big Rattle, underscores the importance of this strategic partnership: “One of the common challenges highlighted by our clients is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as a market leader with deep expertise in manpower solutions across both modern and general trade segments.”

Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services, shared his perspective on the collaboration’s potential: “Our collaboration with Big Rattle represents a significant advancement toward providing a unified solution enhanced by AI technology. This partnership positions us uniquely to deliver innovative, best-in-class services, meeting the evolving needs of our clients in the competitive retail market.”

This partnership is expected to drive efficiency and accuracy in retail execution, enabling CPG brands to optimize their strategies based on data-driven insights provided through real-time analytics and AI capabilities.

For more information visit www.bigrattle.ai

About Big Rattle AI:

Big Rattle is an AI-first company dedicated to providing advanced image recognition solutions for consumer products and retail brands. The company helps businesses achieve actionable insights through innovative AI technology solutions.

About Idonneous Marketing Services:

Idonneous Marketing Services specializes in sales promotions and field marketing solutions, specifically crafted to meet the distinct demands of the consumer products industry, ensuring brands achieve optimal visibility and market presence.

Media Contact:

BigRattle.ai

Ashoke Kumar Seth

ashoke@bigrattle.com

www.bigrattle.com

The post Big Rattle and Idonneous Announce Strategic Partnership to Revolutionize Retail Execution appeared first on World Circular.

Unlike many market players that offer standalone devices, Auslese Automation stands out with its holistic approach. The company has built a powerful ecosystem that combines smart lighting, security, access control, and environmental automation into one seamless platform. This allows homeowners and businesses alike to enjoy a fully connected living or working space, managed effortlessly through smartphones, voice assistants, or sleek manual switches.

Revolutionizing Smart Living: Complete Home Automation Under One Roof

Auslese Automation is redefining modern living with a comprehensive suite of smart home solutions that seamlessly integrate lighting, security, access, and environment control. Designed for both new constructions and retrofit projects, the brand offers premium yet affordable automation tailored to every need.

The product lineup includes smart lighting and dimming systems, Zigbee-enabled anti-glare metal-finish touch switches, smart locks, retrofit modules, and scene controllers. Also featured are motorized curtains and blinds, smart panels, circuit breakers, automated swing and sliding gate systems, and cutting-edge PDLC film for dynamic glass control. All products are fully compatible with Alexa, Google Home, and dedicated mobile apps—enabling effortless control through voice, smartphone, or manual operation.

Speaking to the media, company CEO Satyam Katiyar stated, “Our mission is to make premium automation accessible to everyone. We don’t just sell devices; we create intelligent environments that enhance daily living.”

With a growing list of completed residential and commercial projects, the brand is rapidly gaining recognition among homeowners, architects, and interior designers. Backed by robust B2B collaborations and expanding B2C outreach, Auslese Automation is on track to become a major player in India’s smart home revolution. As the Indian smart home market is expected to grow at over 23% CAGR in the coming years, Auslese is uniquely positioned to lead this transformation—blending cutting-edge technology, elegant design, and customer-focused innovation.

For more information, visit www.auslese-automation.com or follow Auslese Automation on social media.

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In a comparative analysis of over 600,000 students across CBSE schools, SR Capital’s performance stood far above national, regional, and district averages in all subjects and grades.

Despite limited resources, the school has outperformed national, state, and regional averages across all subjects and grades—a testament to its commitment to quality education for all.

Achievement Highlights:

• Grade 5 Language: 96% of students scored in the Advanced category (National Avg: ~17%).
• Grade 5 Mathematics: 56% of students reached Advanced proficiency (National Avg: ~11%).
• Grade 5 EVS: Average score of 360.78 (vs National Avg: ~296).
• Grade 8 Mathematics: Strong performance with a school average of 366.9.
• Grade 8 Science: 38% of students achieved Advanced proficiency.
• Grade 8 Language: Demonstrated deep comprehension and literacy skills.

This performance reflects the school’s commitment to 21st-century education, critical thinking, and experiential learning. The school credits this achievement to its team of passionate educators, curious learners, and supportive parents. These results not only place SR Capital among the top-performing schools in Delhi, but also reaffirm that affordable education can achieve world-class outcomes when driven by vision, effort, and innovation. The school plans to initiate enrichment programs, coding workshops, literary circles, and peer mentoring models based on CBSE’s recommendations to push more learners into the advanced competency spectrum.

Areas for Growth:

While celebrating success, the school also recognizes scope for improvement in:

Inferential reading and evaluating textual claims in Grade 8 Language.

Real-life application of decimal and fractional concepts in Mathematics.

Strengthening environmental and chemistry concepts in Science through projects and lab-based learning.

Principal’s Statement:

“Being an affordable school in a densely populated part of East Delhi, securing these SAFAL results is not just an academic achievement—it’s a milestone in equity, commitment, and the belief that every child, regardless of background, can excel. We are proud of our students, teachers, and the learning culture we’ve built together,” said Mr. Lakshya Chhabaria, Principal, SR Capital Public School.

The school will now focus on:

Expanding enrichment and Olympiad programs.

Launching book clubs, math labs, and coding workshops.

Building stronger interdisciplinary and peer learning models.

The post SR Capital Public School Sets New Academic Benchmark in SAFAL 2024-25 Affordable School from Shahdara Outshines National Averages in CBSE Assessment appeared first on World Circular.

It’s a common scenario where people come to a doctor’s clinic and declare proudly: I don’t take rice anymore. Rather, I am taking oats, dalia, etc etc.

This blog breaks down how everyday eating habits affect your gut health and blood sugar levels, and why understanding the link can be a game changer — especially for urban Indian lifestyles.

The Sugar Spike Behind Everyday Meals

Our meals, though simple, are often overloaded with carbs — white rice, chapati made from refined wheat, fried sabzis, sugary chai — and very little fiber or protein to balance things out.

This leads to rapid spikes in blood sugar, especially dangerous for those at risk of type 2 diabetes. With increasing sedentary lifestyles, especially in cities, these spikes happen more often and are harder to control. A rising number of cases of obesity is also contributing to altered metabolism within the body. With urbanization, there is also a sharp rise in stress level at all fronts which can be detrimental for gut health.

Why Your Gut Health Matters in This Equation

Your gut — often called your “second brain” — plays a crucial role in regulating how your body digests food and manages blood sugar. The gut microbiome, a mix of good and bad bacteria, helps in breaking down carbs, reducing inflammation, and improving metabolism.

But when this balance is off — because of stress, processed foods, or erratic eating — it can lead to insulin resistance, bloating, acidity, and even weight gain. In patients with diabetes there is a change in gut homeostasis, which can alter neurotransmitters in the gut.

Common Indian Habits That Might Be Harmful

Here are a few eating patterns many Indians follow that could unknowingly disrupt your gut and sugar levels:

• Drinking chai with too much sugar multiple times a day.
• Relying on refined carbs like white bread, white rice, or biscuits.
• Skipping fermented foods like curd or kanji that help gut bacteria.
• Not including protein-rich foods in everyday meals.
• Eating late dinners and sleeping immediately after.

So, Is Our Roti-Sabzi Bad?

Not at all! The roti-sabzi-dal combination can be very healthy, if balanced right. The key is portion control, variety, and adding more fiber and protein.

Instead of three rotis, try two with a bowl of dal and a plate of sabzi. Switch wheat with millets like bajra or jowar. Add curd or a small portion of paneer or egg to your lunch. Simple changes, big difference.

The Role of Indian Spices and Fermented Foods

Many traditional Indian spices — like turmeric, jeera, hing, and ajwain — actually aid digestion and reduce inflammation. Similarly, fermented foods like idli, dosa, kanji, and homemade pickles can help nourish your gut.

Unfortunately, modern lifestyles often replace these with packaged or overly refined food options, which lack the same benefits.

A New Approach to Digestive & Diabetes Care

Healthcare in India is evolving rapidly, especially in how we approach chronic lifestyle conditions like diabetes. At The Gastro Life, a modern healthcare center based in Guwahati, care goes beyond symptom management–it’s about addressing the root causes through an integrated approach.

The clinic brings together a team of renowned experts, including Dr. Kishore K Talukdar, a leading Diabetologist and Internal Medicine specialist in Guwahati; Dr. Pulakesh Sarmah, a highly experienced Psychiatrist; and Dr. Bhaskar J Baruah, one of the best Gastroenterologist & Hepatologist in Guwahati, Assam

This multidisciplinary care model focuses on the intricate connection between gut health, mental well-being, and diabetes management–delivering a more personalized, whole-body solution for patients.

Everyday Tips for Better Gut & Sugar Health

Here are a few simple things you can start doing right now:

• Start your day with a glass of warm water and some soaked nuts.
• Include a portion of fermented food in one meal daily.
• Take short walks after meals.
• Cut back on added sugars, especially in tea or desserts.
• Make time to de-stress, as anxiety affects your digestion and insulin balance.
• Avoid eating outside as much as possible

Final Words

Indian food is rich, diverse, and deeply satisfying — and with mindful choices, it can also be a powerful tool for good health. Understanding how your daily dal-chawal or roti-sabzi impacts your gut and sugar levels helps you make smarter choices, without giving up on tradition. Avoiding roti and rice from the daily routine is not at all advocated.

As diabetes continues to rise in India, it’s not just about cutting carbs — it’s about reconnecting with balanced, traditional habits that nourish the body from within.

The post Can Your Roti-Sabzi Routine Lead to Diabetes? The Gut-Sugar Story Indians Must Know appeared first on World Circular.

The new cloud platform is expected to offer scalable compute, storage, and networking services at highly competitive prices, without compromising on performance or security. Webyne aims to bridge the gap between enterprise-grade cloud infrastructure and the needs of budget-conscious customers who seek reliable alternatives to expensive global providers. This solution will assist with both Cloud Server and VPS Server configurations, giving users flexibility based on their specific workload and performance needs.

Speaking on the announcement, Jasmeet Singh, CEO of Webyne, said, Cloud is no longer a luxury it’s a necessity for businesses of all sizes. Our mission is to democratize access to powerful cloud technology and enable innovation at every level. With this Rs200 crore investment, we are building a platform that offers world-class performance, security, and support at prices tailored for the next generation of entrepreneurs and organizations.

The company plans to roll out the service in phases, beginning later this year, with initial data centers strategically located in major Indian cities. Webyne also hinted at expanding its footprint to North America and Africa in the coming years.

In addition to affordability, the platform will focus on simplicity, ensuring that even users without deep technical expertise can deploy and manage cloud resources efficiently. Early access programs and promotional credits are expected to be offered to attract developers and startups during the launch phase.

Analysts say that Webyne’s entry into the affordable cloud space could intensify competition, forcing larger players to rethink their pricing strategies for emerging markets.

With this bold move, Webyne positions itself not just as another cloud provider but as a catalyst for digital transformation among the next billion internet users.

The post Webyne to Invest Rs200 Crore in Launching Affordable Cloud Services appeared first on World Circular.

Ashutosh Taparia, Managing Director & Board Member of Guardian Healthcare Pvt. Ltd., shared:

“In a world where athletes and fitness enthusiasts are constantly challenging their limits, hydration and recovery are no longer optional, they’re essential. Our new Creatine + Electrolytes formula is for those who demand more from their supplements: more hydration, better absorption, and sustained energy. It’s creatine, but smarter.”

While 3g of creatine monohydrate supports explosive energy and strength during high-intensity workouts, this unique formulation goes a step beyond. GNC Creatine + Electrolytes supports hydration with a robust combination of five hydration-supporting ingredients:

• 118mg Sodium – Helps maintain fluid balance and enhances hydration
• 106mg Potassium – Supports muscle function and aids hydration
• 150mg Calcium – Fortifies bones and aids in muscle contraction
• 106mg Magnesium – Promotes energy production and muscle, heart, and nerve function
• Pink Himalayan Salt – A natural source of trace minerals essential for hydration and performance

Balaji Uppala, CEO of GNC India, added:

“Whether you’re running, lifting, dancing, or sweating it out in any form, your body naturally loses vital electrolytes. Replenishing them is crucial, and that’s where our product stands out. It’s not just creatine, it’s an intelligent blend that aids absorption, restores lost electrolytes, and fuels your body to perform at its best. With zero added sugar and a fully vegetarian formulation, it’s clean, effective, and made for real-world routines.”

Formulated for both elite athletes and everyday movers, GNC Creatine + Electrolytes aids absorption, is easy to mix, and available in four refreshing flavors, Unflavored, Lemon, Orange, and Cola.

Absorb more. Hydrate better. Perform longer. This is the evolution of creatine.

Product Highlights:

• Zero Added Sugar: No unnecessary calories
• 100% Vegetarian: Inclusive and adaptable to all lifestyles
• Micronized Creatine Monohydrate: Mixes easily
• Complete Electrolyte Complex: For better hydration, performance, and recovery

Available now on GNC India’s website, Amazon, Flipkart, Healthcare, Myntra, Hyugalife, and select offline stores across India.

For media inquiries, please contact:

Tanya Sharma, tanya.s@oneguardian.in, +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.

The post GNC India Launches Creatine + Electrolytes: A Revolutionary Hydration-Focused Performance Formula appeared first on World Circular.

“We are excited to introduce Bengal Crown Fortified Rice, which reflects our long-standing commitment to quality and wellbeing,” said Mr. Abhishek Agarwal, Owner of Shyamatara Rice Mills. “With this launch, we reaffirm our dedication to delivering nutritious food and making a meaningful impact in our communities.”

The initiative is supported by Millers for Nutrition, a strategic initiative powered by TechnoServe, which provides technical expertise and marketing support to rice millers across India. “Being a part of Millers for Nutrition has enabled us to strengthen our business while contributing to the nation’s nutrition goals,” added Mr. Agarwal.

The event, held at Taj Bengal, Kolkata, included informative sessions on rice fortification and its benefits.

Bengal Crown Fortified Rice will be made available to consumers across West Bengal, including via e-commerce platforms like Blinkit, making nutritious food accessible to a broader audience.

About Shyamatara Rice Mills

With a legacy spanning nearly five decades, Shyamatara Rice Mills is a family-owned business committed to innovation and quality in rice production. The brand “Bengal Crown” was launched in 2020 and has since become synonymous with premium rice offerings. The fortified rice launch is a natural progression in the brand’s journey toward public health impact.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Buhler, dsm-firmenich, Muhlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.

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April 28, 2025 – Mumbai, India — In a creative development that could add-up to the research areas ranging from agriculture, ayurvedic science, spirituality to the renewable energy, an independent researcher from Palghar, Maharashtra has discovered a novel technique of measuring bio-electricity in Rudraksha (scientific name: Elaeocarpus ganitrus) with decent accuracy and sensitivity.

Punit M. Kansara, a researcher & founder of therudrakshatree.org, shared his findings in the International Journal For Multidisciplinary Research (IJFMR), with a paper titled “Elaeocarpus Ganitrus Bead & Bio Electricity”. This new method utilizes the simplest approach & ordinary device capable of detecting subtle electrical signals within a bead of Elaeocarpus ganitrus in real time, offering a direct alternative to traditional impedance spectroscopy (IS) techniques used for analysing the electrical properties of materials and electrochemical systems by measuring the resistance and capacitance of a material as a function of frequency.

“Bio-electricity plays a critical role in everything right from a brain activity, muscle movement to healing wounds and cellular level of communication and since many centuries, rudraksha has been seen as a healing agent & spiritual transformation tool” Punit Kansara said. “Until now, our setup for measuring these signals in rudraksha have been highly complex, & practicality not in reach of a common man. This method opens new avenues for understanding if at all, a rudraksha bead contains any bio-electricity? If yes, how much electrically charged a particular bead of rudraksha is, that too can be gauged with a most ordinary instrument, or to simply say, if a bead of rudraksha is dead or alive.”

This experiment uses an electronic device called digital multi-meter which generally an electronic shop keeper uses for measuring diodes, transistors, capacitors etc. This study has been conducted on more than 100 samples of Nepal origin Rudraksha which includes different Mukhi of beads such as 5 Faces, 11 Faces, a Doublet – popularly known as Gaurishankar bead along with few broken bead compartments with seeds and without seeds in them.

This study has directly uncovered some interesting answers to the questions, such as how to check if a rudraksha bead is dead or alive? Which part of rudraksha is an energy storehouse? What is a right method of measuring a rudraksha bead with the help of a multi-meter?

Each of these questions are carefully answered in this published research paper, you can download it for free since it is published in an open access journal, kindly follow the mentioned steps and try measuring the bio-electricity of your rudraksha.

Access to the freely downloadable research paper:

Kansara is currently working on the next part of this research to uncover some other interesting characteristics of this mystical bead.

At “The Rudraksha Tree”, he makes powerful rudraksha combination mala such as Siddha mala. Being a meditator himself and as a social cause he teaches meditation to the under-privileged children at the Government schools in the rural interiors of Palghar – Maharashtra, so that a light of consciousness can spread further.

For further details and inquiries, please contact Punit Kansara: punit.kansara@gmail.com

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