Connect with us

Press Release

Hip Replacement Recovery: Q&A with a Hip Specialist

Published

on

There are a lot of important aspects when it comes to recovery after surgery, especially a major one such as hip replacement How should you prepare? What challenges should you expect? Will you need a caregiver?

All of this takes careful planning among your healthcare team, you and your family members. Joint Replacement surgeon Dr Gaurav Gupta from Jhansi, an expert in robotic joint replacements, answers some common questions and shares tips about hip replacement recovery and rehabilitation.

When can I go home after a hip replacement?

“Most patients can start walking and can go home a few days after the surgery,” says Dr Gaurav Gupta from Jhansi. Most people don’t need bed rest. In fact, moving your new joint helps in faster recovery.

If you have a pre-existing medical condition (a heart or lung condition that needs monitoring), or people who have had complex surgeries or lack support at home may have to be in bed for longer.

Will I need to use a walker at first?

Your healthcare team, which includes your surgeon, physiotherapists and primary care doctor, will evaluate the need for any assistive devices. To reduce falls, you might need a cane or a walker if you feel unbalanced walking on your own, but it’s generally not necessary to use them.

When will my hip incision heal?

“The incisions for a hip replacement surgery nowadays are very small” explains Dr Gaurav Gupta. The incision is covered with a dressing and takes about six weeks to heal. During this time, to reduce the risk of infection, bathing should be put off until the wound fully heals, say about two weeks.

How soon does rehabilitation start after the hip surgery?

“Patients will have physical therapy before the hip replacement surgery, and then work with a physical therapist right after the surgery to reinforce exercises before they go home,” says Dr Gaurav Gupta, Joint Replacement Surgeon. Rehabilitation will continue a few days after the surgery, with some home exercises.

Rehabilitation begins with getting used to regular movements and practicing daily activities, like getting out of bed or a chair, and progresses to practicing more difficult tasks, such as climbing stairs and getting in or out of the car.

Muscle strength plays a big role in being able to perform these and other tasks. This is why resistance training of hip muscles and knee muscles in the legs is a major component of rehabilitation.

Hip and Knee Replacement at Jhansi Orthopaedic Hospital

The JOH Hip and Knee Replacement program features a team of orthopaedic specialists highly skilled in joint replacement procedures. Our team at Jhansi will guide you through every step, from pre-surgical education to postsurgical care and physical therapy. Our goal is to return you to your desired level of activity as soon as possible.

What is considered a “normal” amount of pain after a hip replacement surgery?

Some swelling and initial pain at the joint are normal after hip replacement. To help reduce pain:

Take time to rest between therapy sessions. Ice the leg and the incision site.

Take anti-inflammatory medications, after consulting with your doctor, to help with these symptoms.

“Keeping the leg elevated above the heart when you lay down can also help the swelling to recede,” advises Dr Gaurav Gupta

It’s important to pay attention to your pain levels. If you feel like you are consistently at a 6 or more on a 1-10 pain scale, mention it to your doctor, because it could be a sign of infection or another complication. As you continue physical therapy, your pain levels should slowly decrease to about 1 or 2 in 12 weeks after the hip replacement.

How long does it take to recover after a hip replacement?

“On average, hip replacement recovery can take around two to four weeks, but everyone is different,” says Dr Gaurav Gupta. It depends on a few factors, including how active you were before your surgery, your age, nutrition, preexisting conditions, and other health and lifestyle factors.

“Achieving a certain level of activity before you have the surgery can help you bounce back more quickly,” shares Dr Gupta. “We use a regimen called prerehabilitation, or prehab, to help patients get in a physical shape that will set them up for a successful recovery.”

How soon can I return to regular activities after a hip replacement?

The goal of physical therapy is to get you back to your normal life, whether it’s going to work, playing with kids, or engaging in your favorite sport or hobby. Depending on the amount of physical activity a task requires, the amount of time it will take to be able to perform that task differs.

Driving. If you had surgery on your right hip, it may take up to a month to be able to drive safely again. If it was your left hip, then you might be back in the driver’s seat in one or two weeks. Start in a parking lot and slowly move to rural roads, working your way up to the highway. Taking medications that may impair your coordination, such as opioids, might delay how soon you can go back to driving.

Work. If you have a desk job with minimal activity, you can return to work in about two weeks. If your job requires heavy lifting or is otherwise tough on the hips, it is recommended to take off about six weeks to recover.

Sports. You should wait about six weeks to get back in the game. Before getting into a pool, you should also wait about six weeks until the incision completely heals.

Sexual Activity. You can return to sexual activity whenever you feel comfortable.

What could slow down my recovery?

“As with any surgery, there is some risk of complications during and after a hip replacement, which may include infection at the incision site, bone fractures and hip dislocations,” explains Dr Gaurav Gupta. If you notice a fever, drainage from the incision site, difficulty moving your hip or severe pain that is not relieved by your medication, contact your doctor immediately.

Taking rehabilitation at a comfortable pace and avoiding sudden, sharp movements can help prevent dislocations and falls that may delay the recovery.

How long will my hip replacement implant last?

Unlike older implants that were metal, modern hip prosthetics are made of a combination of metal, plastic and ceramic parts, so they are more durable and cause fewer issues. These implants can last 20 to 30 years, and the risk of failure and the need for repeat surgeries is low.

How long after replacing one hip should I wait to replace the other?

“If you suffer from severe arthritis in both hips, you could get both joints replaced at the same time (double hip replacement). This might actually be safer and lead to quicker recovery in some patients,” says Dr Gaurav Gupta from Jhansi Orthopaedic Hospital.

Recovery is actually shorter but may require double the effort, because you would need to strengthen both legs at the same time. It may also be more challenging to get around the house initially, so you might need more support at home.

If you want to have two separate hip replacement surgeries, it is best to wait at least six weeks between the replacements to lower the risk of blood clots.

Visit us on www.docgauravgupta.com, www.joh.co.in

Continue Reading

Press Release

Omni Media Consulting Unveils Strategic Brand Refresh to Champion a New Era of Full-Funnel, Measurable Marketing

Published

on

New Delhi | May 2025 – With a strong track record of helping brands transform fragmented efforts into strategic, measurable growth, Omni Media Consulting today officially unveils its brand refresh—a visual and strategic evolution designed to reflect the needs of modern enterprises. The rebrand introduces more than just a new look; it represents a renewed commitment to creative & strategic approaches, data automation, full-funnel strategy, agility, and business impact.

In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.

Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.

Why the Rebrand, and Why Now?

The brand refresh comes at a pivotal moment.

After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:

  • A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
  • A mature positioning as a growth enabler, not merely a service provider
  • A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia

“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability

In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.

Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.

“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”

A Strategy-First, Outcome-Driven Approach

In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.

Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:

  • A 3.7x increase in paid media ROI
  • 65% higher lead-to-conversion rates
  • 28% improvement in customer retention

These aren’t one-off wins—they’re repeatable frameworks.

What Clients Can Expect

The rebrand brings improved structure and communication to what clients already value most:

  • An experienced, agile team focused on results, not vanity metrics.
  • Full-funnel campaign strategy, from go-to-market to retention.
  • A proven process that combines market research, digital execution, analytics, and optimization under one roof.

As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”

Looking Ahead

Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.

Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.

And Omni is built to deliver just that.

Contact:
Email: hello@omnimediaconsulting.com

Continue Reading

Press Release

Big Rattle and Idonneous Announce Strategic Partnership to Revolutionize Retail Execution

Published

on

Mumbai (Maharashtra) [India], May 2: BigRattle.ai, a prominent AI-first company specializing in advanced image recognition solutions, and Idonneous Marketing Services Pvt. Ltd., a leading provider of sales promotion and field marketing solutions tailored specifically for the consumer products industry, today announced a strategic partnership aimed at enhancing retail execution for consumer packaged goods (CPG) companies across India.

This collaboration offers CPG companies an integrated, comprehensive solution that combines Big Rattle’s state-of-the-art AI technology with Idonneous’ robust manpower resources and expertise in retail execution. By leveraging AI-driven image recognition solutions alongside trained field teams, brands will benefit from improved accuracy and real-time insights, leading to more effective in-store management and heightened competitive advantages.

The combined solution uniquely addresses critical challenges faced by retailers and brands, including automatic capture and detailed analysis of shelf images. This capability enables accurate monitoring of shelf share, compliance, and stock levels, allowing companies to promptly address out-of-stock scenarios and maximize shelf space utilization.

Additionally, the partnership emphasizes improved planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional effectiveness. By streamlining these processes, CPG companies can efficiently execute strategies, enhance in-store experiences, and achieve superior operational effectiveness.

Ashoke Kumar Seth, Co-Founder of Big Rattle, underscores the importance of this strategic partnership: “One of the common challenges highlighted by our clients is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as a market leader with deep expertise in manpower solutions across both modern and general trade segments.”

Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services, shared his perspective on the collaboration’s potential: “Our collaboration with Big Rattle represents a significant advancement toward providing a unified solution enhanced by AI technology. This partnership positions us uniquely to deliver innovative, best-in-class services, meeting the evolving needs of our clients in the competitive retail market.”

This partnership is expected to drive efficiency and accuracy in retail execution, enabling CPG brands to optimize their strategies based on data-driven insights provided through real-time analytics and AI capabilities.

For more information visit www.bigrattle.ai

About Big Rattle AI:

Big Rattle is an AI-first company dedicated to providing advanced image recognition solutions for consumer products and retail brands. The company helps businesses achieve actionable insights through innovative AI technology solutions.

About Idonneous Marketing Services:

Idonneous Marketing Services specializes in sales promotions and field marketing solutions, specifically crafted to meet the distinct demands of the consumer products industry, ensuring brands achieve optimal visibility and market presence.

Media Contact:

BigRattle.ai

Ashoke Kumar Seth

ashoke@bigrattle.com

www.bigrattle.com

Continue Reading

Press Release

Emerging Home Automation Brand Auslese Automation Sets New Benchmark for Smart Living in India

Published

on

In an age where smart living is rapidly becoming the norm, one homegrown brand is revolutionizing the Indian home automation landscape. Auslese Automation, with over six years of expertise in the field, has emerged as a leading force in delivering comprehensive, integrated smart home solutions—offering a premium experience at accessible pricing.

Unlike many market players that offer standalone devices, Auslese Automation stands out with its holistic approach. The company has built a powerful ecosystem that combines smart lighting, security, access control, and environmental automation into one seamless platform. This allows homeowners and businesses alike to enjoy a fully connected living or working space, managed effortlessly through smartphones, voice assistants, or sleek manual switches.

Revolutionizing Smart Living: Complete Home Automation Under One Roof

Auslese Automation is redefining modern living with a comprehensive suite of smart home solutions that seamlessly integrate lighting, security, access, and environment control. Designed for both new constructions and retrofit projects, the brand offers premium yet affordable automation tailored to every need.

The product lineup includes smart lighting and dimming systems, Zigbee-enabled anti-glare metal-finish touch switches, smart locks, retrofit modules, and scene controllers. Also featured are motorized curtains and blinds, smart panels, circuit breakers, automated swing and sliding gate systems, and cutting-edge PDLC film for dynamic glass control. All products are fully compatible with Alexa, Google Home, and dedicated mobile apps—enabling effortless control through voice, smartphone, or manual operation.

Speaking to the media, company CEO Satyam Katiyar stated, “Our mission is to make premium automation accessible to everyone. We don’t just sell devices; we create intelligent environments that enhance daily living.”

With a growing list of completed residential and commercial projects, the brand is rapidly gaining recognition among homeowners, architects, and interior designers. Backed by robust B2B collaborations and expanding B2C outreach, Auslese Automation is on track to become a major player in India’s smart home revolution. As the Indian smart home market is expected to grow at over 23% CAGR in the coming years, Auslese is uniquely positioned to lead this transformation—blending cutting-edge technology, elegant design, and customer-focused innovation.

For more information, visit www.auslese-automation.com or follow Auslese Automation on social media.

Continue Reading

Trending