Gurgaon, July 03, 2024: The cheers of the crowd echoed through Maharashtra as the Kolhapur Tuskers, owned by the Puneet Balan Group, charged onto the field for the MPL 2024 season. VUI Live, the official digital marketing partner of the Kolhapur Tuskers, played a pivotal role in amplifying the team’s spirit and driving fan engagement through their innovative #DeTakkar campaign.
#DeTakkar: The Winning Mantra
The Kolhapur Tuskers, runners-up in the MPL 2023, entered the 2024 season with a renewed determination. VUI Live captured this essence by crafting the #DeTakkar campaign, centred around the team’s powerful philosophy – ‘De Takkar.’ This rallying cry embodies the unwavering spirit of the Tuskers, urging them to take on every challenge head-on in their relentless pursuit of excellence. The campaign encouraged the team to focus on playing each match with unwavering dedication and commitment, letting victory follow as a natural consequence.
Electrifying the Tournament with a Catchy Jingle
VUI Live didn’t just stop at a hashtag. To truly ignite the passion of the Tuskers’ fanbase, they created a captivating jingle song that resonated with the team’s #DeTakkar philosophy. This electrifying anthem became a powerful symbol of the team’s fighting spirit and resonated deeply with both players and fans alike.
Fan Engagement Reaches New Heights with Hashtag Campaign
VUI Live’s expertise in crafting strategic social media campaigns shone brightly with the #DeTakkar initiative. The hashtag trended throughout the MPL 2024 season, generating a staggering increase in impressions – from 2,973,788 before the league to an impressive 6,577,350 by its end. This remarkable growth underscores the campaign’s effectiveness in capturing the imagination of fans and propelling the Kolhapur Tuskers into the spotlight.
VUI Live: The Architects of Powerful Brand Experiences
VUI Live’s success with the Kolhapur Tuskers campaign exemplifies their core strength – crafting creative and innovative marketing strategies that deliver tangible results. Their diverse service portfolio encompasses everything from dynamic social media strategies to customer-centric solutions. With a focus on making brands stand out and building lasting connections with their audiences, VUI Live empowers businesses to create seamless user experiences that foster genuine customer adoration.
About VUI Live
VUI Live is a leading 360-degree digital marketing solution company that offers a comprehensive suite of services redefining the landscape of brand marketing. With a focus on providing holistic and result-oriented strategies, VUI Live has established itself as the go-to partner for businesses aiming to enhance their digital presence and effectively reach their target audience.
