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Study reveals 60% Rate their Kumbh Mela experience as “Very Spiritual”; Also, 44% Brands’ Campaign Recall Rate found among attendees

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Latest research uncovers the dual nature of Kumbh Mela as both a spiritual gathering and a powerful brand platform, offering critical insights for stakeholders planning 2025’s 400-million-strong gathering.

InsightCrunch’s comprehensive study of previous Kumbh Melas has revealed a fascinating intersection of spirituality and commerce, providing crucial insights on the 2025 event. The research, encompassing 750 respondents across diverse demographics, presents compelling findings about both spiritual experiences and brand effectiveness.

The spiritual essence of Kumbh remains its cornerstone, with 60% of attendees describing their experience as “Very Spiritual.” This connection appears particularly strong among those with primary education (72%) compared to postgraduates (52%). The sacred act of bathing at the Sangam emerged as the defining experience, with 39% of attendees – and notably 47% of younger participants – citing it as their most memorable moment.

On the commercial front, the study reveals unprecedented brand engagement opportunities. More than half (52%) of attendees noticed brand campaigns, with Fashion and Lifestyle brands leading awareness at 25%, followed by Spiritual/Religious products and Food & Beverages at 19% each. Younger attendees (18-25 years) showed the highest brand awareness at 46%, while engagement dropped to 13% among older participants (60+).

The research also identified operational challenges requiring attention. Overcrowding affected 33% of participants, with higher impact on elderly attendees (55%). Women faced unique challenges, with 40% reporting issues with washroom facilities. Transportation emerged as another key concern, particularly affecting elderly and lower-income groups.

Looking toward Kumbh 2025, attendees have expressed clear priorities for improvement. Sanitation facilities lead the improvement requests (28%), followed by crowd management strategies (18%) and improved bathing facilities (15%). The research also reveals growing interest in technological integration, with 17% of attendees, particularly those aged 46-60, seeking virtual experiences and live streaming options.

This comprehensive analysis presents vital data for both administrative and brand-side stakeholders planning Kumbh 2025, from infrastructure development to brand engagement strategies. For detailed insights, operational recommendations, and demographic-specific findings, download the complete report.

https://insightcrunch.in/kumbh-mela-2025-report/

Access the full report to explore unprecedented insights into attendee behaviour, brand engagement metrics, and strategic recommendations for maximizing both spiritual and commercial opportunities at Kumbh 2025.

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A dating app that’s changing the match game, meet “Giggles”- a safe, soulful resolution in modern connections.

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Giggles is redefining the industry with its “safety first” approach, similar to the famous “women’s first approach” back in 2018.

Backed by a new wave of investor interests- the most anticipated dating app of this era is gearing for its country wide launch focusing on safety as foundation and not just a feature. Born in India, meticulously built for the world- setting an example, Giggles Platonic Dating is more than just an App- it’s a bold experiment in safe dating, committing physical help with a network of ground support teams stationed across the city, deployed in case of discomfort during in-person meets.

Following a pre-seed angel investment of $300k early August, gaining goodwill with the conceptualized USPs such as: Aadhar based face verification, gender-balanced access via an active waitlist system with an engaging waitlist experience, time sensitive matches, vibrant combination of social media and dating app with features like post, snips and swipes, and SoS ground support, are some of the major promises. However, the growth or fall, survival and sustainability depend on the operational efficiency of the core team, as the promising ground support comes with extensive operational complexity.

India is projected to be the second largest industry for dating in the world, but the lack of security and safe dating practices among the masses is a serious concern. While Giggles wants to deliver a safety-first dating experience in India for the first time ever, many have manifested this concept in the past, but backed-out due to the last mile delivery operational complexities of the promised services.

Dating apps are often short-lived, making a quick revenue before they are lost among 100 or more similar apps in the same niche. USPs can be copied, UI and UX can be remade and the overall user experience can be bettered with better hires, but the ultimate decider is the operational model– at least for Giggles’ ground network supported business model.

The “Giggles Platonic Dating” application is now officially available for user downloads on both android and iOS platforms.

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Gataca Labs Unveils A New Line of Performance and Longevity Supplements in India

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Hyderabad, India – March 2025 — Gataca, a wellness and nutraceutical company, has officially launched its cutting-edge line of performance and longevity supplements in India. Designed for those who aspire to live longer, perform better, and age smarter, these supplements are backed by the latest scientific research and developed using the highest quality ingredients.

Live Longer Through Peak Performance – Gataca aims to empower individuals by targeting some of the most critical factors associated with aging and vitality. Each of the five meticulously formulated supplements is designed to:

  • Boost peak physical and mental performance
  • Slow down biological aging
  • Improve overall health and wellness
  • Enhance energy & endurance

Product Highlights

Gataca’s lineup includes five high-performance supplements, each crafted to support key cellular processes and reduce inflammation—the cornerstone of many aging-related conditions.

  1. NMN (Nicotinamide Mononucleotide)

As the brand’s flagship product, the NMN supplement serves as a direct precursor to NAD+, the critical molecule responsible for cellular energy production. With 99+% pure β-NMN, Gataca offers NMN in three dosage variants: 250mg, 500mg, and 1000mg, making it among the most potent options available for daily supplementation.

  1. Trans-Resveratrol

Derived from Japanese Knotweed, this potent polyphenol is known for its powerful anti-inflammatory and antioxidant benefits. With 99+% purity, Gataca offers 250mg and 500mg doses, providing the best-in-class resveratrol supplement in India.

  1. Ca-AKG (Calcium Alpha-Ketoglutarate)

A stable, bioavailable form of AKG that plays a crucial role in cellular energy metabolism, protein synthesis, and overall vitality. Gataca’s Ca-AKG is optimized for maximum absorption and efficacy.

  1. TMG (TriMethylGlycine)

A methylated form of glycine that aids DNA repair, supports methylation pathways, and regulates homocysteine levels—a marker of cardiovascular and aging-related health. Gataca’s TMG offers 99+% purity for optimal support.

  1. Apigenin

A plant-based flavonoid that complements NMN by inhibiting CD38, an enzyme that depletes NAD+ levels, while also helping to reduce chronic inflammation. Additionally, Apigenin helps people fall asleep and stay asleep.

Transparency and Education First

All Gataca products undergo rigorous third-party testing to ensure unmatched purity and performance. Committed to transparency and science-backed wellness, the company also focuses on educating consumers with accurate, accessible information to support informed health decisions.

Where to Buy

Gataca products are now available on major e-commerce platforms like Amazon and Flipkart, as well as through the brand’s official website www.gataca.in. Customers can benefit from exclusive promotions, free shipping, and a 30-day money-back guarantee.

About Gataca

Gataca is a health and wellness company dedicated to supporting healthy aging and peak human performance. By offering top-tier, scientifically validated supplements, Gataca empowers individuals to live longer though peak performance

Media Contact:
Email:
info@gataca.in
Phone:
+91 83410 24757
Website:
https://gataca.in

Disclaimer: The publisher does not guarantee the claims made in this article. For product-related queries, please contact Gataca directly.

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Shivaami Named A Google Cloud Partner of the Year!

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Powering 20,000+ Businesses with Google Workspace Excellence

Shivaami, a trailblazer in cloud solutions, has been crowned “Google Workspace Partner of the Year for Asia Pacific” for Google Workspace sales, support, and change management!  This prestigious recognition is validation to Shivaami’s work in cloud transformation, empowering over 20,000 businesses to work smarter, collaborate seamlessly, and scale faster.

“Google Cloud’s Partner Awards recognize partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. “We’re proud to announce Shivaami as a 2025 Google Cloud Partner Award winner and celebrate their impact enabling customer success over the past year.”

What Makes Shivaami Stand Out?
 A Cloud Partner That Delivers: With 250+ Google Cloud-certified experts, Shivaami doesn’t just sell Google Workspace—it helps to revolutionize the way businesses work! From small startups to global enterprises, our tailored solutions help companies boost efficiency, security, and innovation.

Lightning-Fast Support: We’ve raised the bar with 24×7 customer support, responding to 90% of tickets within 4 minutes and resolving them within 40 minutes. No long waits—just instant solutions!

Empowering Digital Transformation: Whether it’s cloud security, application modernization, or infrastructure transformation, Shivaami is helping companies move to the cloud with confidence and agility.

Award-Winning Partner 6 Years in a Row: Our winning streak as a Google Cloud Partner of the Year speaks volumes about our commitment to excellence and customer success.

Championing Women in Tech: We’re proud to have 80% of our workforce made up of women, leading the charge in cloud innovation.

A Message from Our CEO, Punit Thakkar
“Winning this award is a testament to the passion and expertise of our team. At Shivaami, our mission is to transform lives through cloud technology, making businesses more efficient, secure, and future-ready. This recognition from Google Cloud inspires us to push the boundaries even further!”

The Future is Cloud & AI, and Shivaami is Leading the Way!
With businesses racing towards digital transformation, Shivaami continues to be a go-to partner for companies looking to unlock the full potential of Google Cloud & Gemini.

Discover how Shivaami can transform your business: www.shivaami.com

Join the celebration! Share this exciting news and tag us using #Shivaami #GoogleCloudPartner #CloudTransformation

For media inquiries, partnerships, or consultations, reach out to:
 info@shivaami.com |  +91 775 784 1333

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