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Tog and Trim: India’s Homegrown Clothing Brand That’s Redefining Everyday Fashion

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Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting impact–quietly winning hearts with clothes that feel just right. Meet Tog and Trim, an Indian clothing label that stands for comfort, quality, and affordability without ever compromising on style.

The Journey: From a Small Town Dream to a Growing Fashion Movement

The story of Tog and Trim began in October 2022, not in a big fashion capital, but in the small town of Etawah, Uttar Pradesh. Its founder and co-creator, Amitosh Mishra, has always had a passion for fashion–especially for clothing that feels great and looks even better.

Amitosh’s vision was simple yet strong: to create everyday fashion that doesn’t burn a hole in your pocket. With a deep understanding of what Indian consumers really want–durable, stylish, and comfortable clothing at a fair price–he turned his idea into reality. Today, Tog and Trim has fulfilled over 10,000+ orders across India, building a loyal customer base along the way.

And here’s the best part–throughout this journey, they’ve maintained zero customer disappointments, a rare feat in today’s world of online shopping.

What Makes Tog and Trim Different?

In India, where fashion is as diverse as its people, finding the right mix of comfort and style can be a challenge. But Tog and Trim has nailed that balance.

From basic t-shirts and classic polos to oversized statement tees, joggers, and shorts–the brand has something for everyone, no matter your vibe.

Let’s break down why this brand stands out:

– Made in India, for India

Every piece is designed and manufactured in India, keeping Indian climates, body types, and tastes in mind. Whether you live in Mumbai’s humidity or Delhi’s winter, Tog and Trim has you covered.

– Comfort Meets Quality

From heavy-weight 240 GSM oversized t-shirts to dry-fit polos, the brand uses premium fabrics that feel good and last long. You’ll never find rough stitches, itchy tags, or cheap prints here.

– Affordable for All

Tog and Trim believes that great fashion should be for everyone. That’s why they offer high-quality pieces at budget-friendly prices, proving that you don’t need a luxury tag to wear something you love.

– Unisex, Trendy & Versatile

Whether you’re into anime-inspired prints, solid classics, gym-ready fits, or cute crop tops–men and women both love what Tog and Trim has to offer.

What’s Hot Right Now?

Right now, their oversized t-shirt collection is turning heads–offering designs from anime graphics to clean minimalist looks. Oversized fits are all the rage on social media, and Tog and Trim was one of the early movers in India to bring this trend to the masses.

Their dry-fit polo shirts with zipper details are also top-sellers–ideal for everything from your morning workouts to evening hangouts. Plus, their bottomwear like joggers and shorts are made from soft, breathable materials–perfect for Indian weather.

Designed for Every Season

India’s seasons are extreme–and Tog and Trim gets that. While their cotton-based tees and crop tops are ideal for scorching summers, their 300 GSM hoodies and sweatshirts are your perfect winter essentials. One brand. All weather.

A Brand That Cares

Beyond just clothing, Tog and Trim is built around community. The team personally handles customer feedback, offers prompt support, and even surprises returning customers with handwritten notes and small perks.

For example, they offer an extra 5% off on all prepaid orders, with no minimum cart value–just because they appreciate the love and trust of their buyers.

Looking to the Future

Fast forward to 2025, Tog and Trim is no longer just a clothing brand–it’s a movement built by passionate people like Amitosh and his small but driven team. Their dream? To become India’s go-to destination for everyday fashion.

Big plans are already in motion–from launching new collections for women’s fashion, expanding their gymwear line, and collaborating with creators and communities across India.

Final Words

Tog and Trim is proof that when passion meets purpose, magic happens. What started as a dream in a small town is now a name trusted by thousands. And with Amitosh Mishra leading the way, there’s no doubt this Indian brand is just getting started.

Whether you’re a college student, a fitness freak, a working professional, or someone who just wants to feel confident in what they wear–Tog and Trim is for you.

And here’s a little heads-up for all the fashion lovers out there–keep an eye out for their new collection. Word is, it’s going to be their BIGGEST drop yet, and trust us, you don’t want to miss it!

Shop now at www.togandtrim.com

Join the growing tribe of Indians choosing comfort, quality, and style–without the heavy price tag.

Press Release

GNC India Launches Creatine + Electrolytes: A Revolutionary Hydration-Focused Performance Formula

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Mumbai (Maharashtra) [India], April 28: GNC, a global leader in nutritional supplements, through Guardian Healthcare Pvt. Limited (“GNC India”), GNC’s master franchisee in India has launched GNC Pro Performance GNC Creatine + Electrolytes, a next-generation performance supplement tailored to meet the real needs of today’s active individuals. Engineered with a blend of micronized creatine and a comprehensive electrolyte complex, this breakthrough product is designed not just to amplify performance, but to also optimize hydration and recovery, helping you train longer, recover smarter, and move better.

Ashutosh Taparia, Managing Director & Board Member of Guardian Healthcare Pvt. Ltd., shared:

“In a world where athletes and fitness enthusiasts are constantly challenging their limits, hydration and recovery are no longer optional, they’re essential. Our new Creatine + Electrolytes formula is for those who demand more from their supplements: more hydration, better absorption, and sustained energy. It’s creatine, but smarter.”

While 3g of creatine monohydrate supports explosive energy and strength during high-intensity workouts, this unique formulation goes a step beyond. GNC Creatine + Electrolytes supports hydration with a robust combination of five hydration-supporting ingredients:

  • 118mg Sodium – Helps maintain fluid balance and enhances hydration
  • 106mg Potassium – Supports muscle function and aids hydration
  • 150mg Calcium – Fortifies bones and aids in muscle contraction
  • 106mg Magnesium – Promotes energy production and muscle, heart, and nerve function
  • Pink Himalayan Salt – A natural source of trace minerals essential for hydration and performance

Balaji Uppala, CEO of GNC India, added:

“Whether you’re running, lifting, dancing, or sweating it out in any form, your body naturally loses vital electrolytes. Replenishing them is crucial, and that’s where our product stands out. It’s not just creatine, it’s an intelligent blend that aids absorption, restores lost electrolytes, and fuels your body to perform at its best. With zero added sugar and a fully vegetarian formulation, it’s clean, effective, and made for real-world routines.”

Formulated for both elite athletes and everyday movers, GNC Creatine + Electrolytes aids absorption, is easy to mix, and available in four refreshing flavors, Unflavored, Lemon, Orange, and Cola.

Absorb more. Hydrate better. Perform longer. This is the evolution of creatine.

Product Highlights:

  • Zero Added Sugar: No unnecessary calories
  • 100% Vegetarian: Inclusive and adaptable to all lifestyles
  • Micronized Creatine Monohydrate: Mixes easily
  • Complete Electrolyte Complex: For better hydration, performance, and recovery

Available now on GNC India’s website, Amazon, Flipkart, Healthcare, Myntra, Hyugalife, and select offline stores across India.

For media inquiries, please contact:

Tanya Sharma, tanya.s@oneguardian.in, +91 99991 47699

About GNC:

GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited, is the master franchisee holder of GNC for India. Guardian Healthcare, with 60+ premium pharmacies across India, serves over 10 million customers. Offering 100% reliable health, wellness, and pharmaceutical products, Guardian Pharmacy prioritizes reliability, customer satisfaction, and trust.

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Shyamatara Rice Mills Unveils Bengal Crown Fortified Rice to Combat Malnutrition in West Bengal

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Kolkata (West Bengal) [India], April 28: Shyamatara Rice Mills, a trusted name in West Bengal’s rice milling industry, proudly announces the launch of its latest product–Bengal Crown Fortified Rice. Enriched with essential micronutrients, this premium rice aims to address malnutrition and improve public health outcomes across the region.

“We are excited to introduce Bengal Crown Fortified Rice, which reflects our long-standing commitment to quality and wellbeing,” said Mr. Abhishek Agarwal, Owner of Shyamatara Rice Mills. “With this launch, we reaffirm our dedication to delivering nutritious food and making a meaningful impact in our communities.”

The initiative is supported by Millers for Nutrition, a strategic initiative powered by TechnoServe, which provides technical expertise and marketing support to rice millers across India. “Being a part of Millers for Nutrition has enabled us to strengthen our business while contributing to the nation’s nutrition goals,” added Mr. Agarwal.

The event, held at Taj Bengal, Kolkata, included informative sessions on rice fortification and its benefits.

Bengal Crown Fortified Rice will be made available to consumers across West Bengal, including via e-commerce platforms like Blinkit, making nutritious food accessible to a broader audience.

About Shyamatara Rice Mills

With a legacy spanning nearly five decades, Shyamatara Rice Mills is a family-owned business committed to innovation and quality in rice production. The brand “Bengal Crown” was launched in 2020 and has since become synonymous with premium rice offerings. The fortified rice launch is a natural progression in the brand’s journey toward public health impact.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, Buhler, dsm-firmenich, Muhlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.

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Researcher Unveils Simplest Method for Measuring Bio-Electricity in Rudraksha

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Not every research has to look complicated, sometimes they are quite ordinary & understandable by common man.

April 28, 2025 – Mumbai, IndiaIn a creative development that could add-up to the research areas ranging from agriculture, ayurvedic science, spirituality to the renewable energy, an independent researcher from Palghar, Maharashtra has discovered a novel technique of measuring bio-electricity in Rudraksha (scientific name: Elaeocarpus ganitrus) with decent accuracy and sensitivity.

Punit M. Kansara, a researcher & founder of therudrakshatree.org, shared his findings in the International Journal For Multidisciplinary Research (IJFMR), with a paper titled “Elaeocarpus Ganitrus Bead & Bio Electricity”. This new method utilizes the simplest approach & ordinary device capable of detecting subtle electrical signals within a bead of Elaeocarpus ganitrus in real time, offering a direct alternative to traditional impedance spectroscopy (IS) techniques used for analysing the electrical properties of materials and electrochemical systems by measuring the resistance and capacitance of a material as a function of frequency.

“Bio-electricity plays a critical role in everything right from a brain activity, muscle movement to healing wounds and cellular level of communication and since many centuries, rudraksha has been seen as a healing agent & spiritual transformation tool” Punit Kansara said. “Until now, our setup for measuring these signals in rudraksha have been highly complex, & practicality not in reach of a common man. This method opens new avenues for understanding if at all, a rudraksha bead contains any bio-electricity? If yes, how much electrically charged a particular bead of rudraksha is, that too can be gauged with a most ordinary instrument, or to simply say, if a bead of rudraksha is dead or alive.”

This experiment uses an electronic device called digital multi-meter which generally an electronic shop keeper uses for measuring diodes, transistors, capacitors etc. This study has been conducted on more than 100 samples of Nepal origin Rudraksha which includes different Mukhi of beads such as 5 Faces, 11 Faces, a Doublet – popularly known as Gaurishankar bead along with few broken bead compartments with seeds and without seeds in them.

This study has directly uncovered some interesting answers to the questions, such as how to check if a rudraksha bead is dead or alive? Which part of rudraksha is an energy storehouse? What is a right method of measuring a rudraksha bead with the help of a multi-meter?

Each of these questions are carefully answered in this published research paper, you can download it for free since it is published in an open access journal, kindly follow the mentioned steps and try measuring the bio-electricity of your rudraksha.

Access to the freely downloadable research paper:

https://www.ijfmr.com/research-paper.php?id=42807

Kansara is currently working on the next part of this research to uncover some other interesting characteristics of this mystical bead.

At “The Rudraksha Tree”, he makes powerful rudraksha combination mala such as Siddha mala. Being a meditator himself and as a social cause he teaches meditation to the under-privileged children at the Government schools in the rural interiors of Palghar – Maharashtra, so that a light of consciousness can spread further.

For further details and inquiries, please contact Punit Kansara: punit.kansara@gmail.com

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